Search Engine Optimization (SEO)

7 Helpful SEO Tips for Image Optimization in 2023

Text is not the only factor that boosts your SEO, images also have a very impact on SEO. Not only does including images in your website design and blog posts make them more visually appealing, but it can also help enhance your search engine optimization rating. These are the 7 Helpful SEO Tips for Image Optimization that can improve your SEO Skills.

SEO Tips for Image Optimization

Never undervalue the impact that a single picture may have. A website proprietor who uses this program will have access to one of the most effective optimization resources accessible. If you target the proper keywords in your photographs, they can transform from a straightforward visual depiction of your writing into an essential component of how Google evaluates and ranks your content. All you need is the right keyword targeting.

In the event that you are unsure of how to begin things rolling, the following are SEO Tips for Image Optimization:

SEO Tips for Image Optimization:

SEO Tips for Image Optimization

01. Choose a Relevant & Unique Image:

Do not detract from the quality of the content that is pertinent to the discussion at hand by including an image that has nothing to do with the topic. The presence of a relevant image sends a message to Google that your content is valuable enough to be read, shared, and displayed on its search engine. These are all things that Google values highly. Google is now able to do analysis on images in a manner that is analogous to that of the material itself. This is the reason why it merits the same amount of attention.

You should also avoid making exclusive use of stock photographs. You want your photographs to be noticeable and striking so that people will remember them. Even if you tweak your stock photographs, they won’t have the same impact or provide the same level of search engine optimization benefits as an original, high-quality image would.

02. Don’t Overlook Image Titles:

In spite of the fact that the idea of using picture titles as possibilities for optimization has been around for virtually the same amount of time as the SEO business, many site administrators and marketers frequently ignore it. They believe Google is not paying attention to them. In point of fact, this is the case.

Here is an Example:

If you are going to write a blog post about the USS North Carolina and you have an image of the North Carolina that you took on a visit to the ship, make sure that the title of the image is “USS North Carolina A Turret” rather than “DSC100001010_2017_04_01” or whatever the camera labeled it. This is especially important if you are going to include the image in your post. When it comes to search engine optimization, this will make a difference.

03. Use Alt Tags:

Since the introduction of HTML 2 in 1995, alt tags have been utilized for the optimization of images for search engine results page rankings ever since the inception of the SEO concept. These tags continue to be useful, not just for usability but also for pure search engine optimization of images. Alt tags are still utilized by site crawlers and readers for the blind, and Google’s spiders, which are used to compute rankings, are able to see the content of these tags.

However, if you think that you can get away with filling your alt tags with keywords, you are mistaken. Google has finally gotten it! If you do this, Google will now penalize your website and potentially wipe out your ranks. In the past, this was one of the most effective techniques to improve the performance of an older website.

This is the most Crucial Point that’s why we include this tip in SEO Tips for Image Optimization:

The text used in an image’s alt tag ought to be descriptive, and it shouldn’t have more than one or two keywords. Continuing with the examples from earlier, an alt tag for an image optimized for search engines may be something along the lines of “The battleship USS North Carolina’s three 16-inch rifles in the A turret.” This tag provides a verbal representation of the image while also containing your keyword. This is the ideal combo for optimizing for both Google and people.

04. Don’t Forget Keywords and Five Stars:

When it comes to search engine optimization, image keywords, and ratings have nearly been forgotten about. If you are able to remember them, it will be to your advantage in the long run. It is not difficult to accomplish. Right-clicking on an image while it is inside its folder will give you access to these options. Go to the “Properties” tab, then after that, go to the “Details” tab.

You will find not only the Title and Alt options that you have available to you but also two sections titled “Rating” and “Tags” when you click on this tab. These are easily available options for optimizing images for search engine results; yet, the vast majority of users won’t bother filling them out.

The quickest and most effective method for completing these is to first create a list of keywords in either a notepad document or a Word document, then select the keywords that are most applicable to each individual image from that list. Because of this, you won’t have to waste time manually typing the same keywords over and over again. It helps in the SEO sector as well as saves time, so it’s a win-win situation in every respect.

05. Image Size Optimization:

The speed at which a website load is a factor that has a significant impact on its usability, ranking, and even conversion rate. According to research that Amazon commissioned, every additional second that it took for pages to load cost the company $1.6 billion annually. Even while it’s likely that your website is not as popular as Amazon’s, if it takes too long for pages to load, not only will users leave your site, but Google’s ranking algorithm takes this into account as well. Because of this, it is extremely important to ensure that the size of your photos is kept to an appropriate level.

Image Size Optimization

These days, WebP, PNG, and JPG are the primary image formats utilized on the internet. Each has a number of positives and negatives. The most recent image format, WebP, offers greater lossless AND lossy compression, making it an excellent choice for online sharing. This allows you to generate images that are more detailed, yet smaller than a typical PNG or JPG file, allowing them to load much more quickly.

When you save or view an image using a lossless file type, the quality of the image will not be degraded in any way. PNGs are without quality loss. JPGs have a lossy quality. Even though PNG and JPG files are still useful, our best recommendation at this point in time is to use WebP images. However, if you are not concerned about the size of the files, you can still use PNG and JPG.

Using Google Tools is a quick and simple approach to evaluating the speed of your website. This tool will inform you where you should concentrate your efforts in order to get optimal performance. Additionally, it will provide you with an idea of the images that you need to compress in order to increase the speed of your website.

06. Make Your Images Mobile-Friendly:

You should ensure that your photos are compatible with mobile devices because an increasing number of individuals are conducting searches on the go using their smartphones and tablets. Whether viewed on a desktop computer or a mobile device, the size of the images on the site should adjust accordingly. You can guarantee that your photographs will adjust to the size of the device if you pay attention to the size properties.

07. Don’t Hide Your Text with Images:

The practice of concealing text within graphics/images is frowned upon and may result in penalties. Avoid using an image as the header for the first page of your document, even if you might be tempted to do so. If you are dead set on doing this, you need to label the image correctly in order to reap the search engine optimization benefits that come with having an optimized image.


You only need to know which keywords you want to rank for and be prepared to work on optimizing every aspect of your website. The best thing about all of these SEO Tips for Image Optimization is that they are completely free and do not require any advanced knowledge. Knowledge, tenacity, and dedication are the true keys to success when it comes to SEO, just like they are in many other areas.

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