It is the most asked question from every publisher Can we Rank on Google Forever? Although it is a very desirable objective for websites and organizations alike to get a high ranking on Google’s search results page, it is essential to keep in mind that this position will not be guaranteed to be maintained indefinitely. The search algorithms used by Google are always being improved in order to supply users with the most current and relevant information possible.
A lengthy to-do list is inevitable when you are simultaneously expanding your offline and online operations for your firm.
- SEO is something that can never be considered to be finished, despite the fact that it is one of the most crucial components of your online presence.
Although there are tasks that may be finished that will help your success in SERPs (search engine results page), you are never fully finished with SEO, particularly if you want to remain at the top of the rankings.
How can we Rank on Google Forever?
In this section, we will discuss the reasons why a continuous SEO service is essential to the success of your company, the reasons why SEO is never “done,” and the reasons why you can’t expect to remain at the top of search results for an indefinite amount of time.
The abbreviation for “search engine optimization” is “SEO.” The practice of organic search engine optimization (SEO) is a method that makes it feasible for your web pages to appear toward the top of search results in the most popular search engines, such as Google and Bing.
What makes being near the top of the pack such a desirable position to be in? When people utilize a search engine, approximately 75 percent of users never scroll past the first page of results. This information comes from Forbes. In addition, you might believe that if you purchase paid advertisements, you can fully sidestep this problem. However, research conducted by User Centric found that between 70 and 80 percent of users disregard paid advertisements and instead look at organic search results.
What does this imply for you and the company that you run? It indicates that utilizing search engine optimization strategies to propel your company to the top of the results page is necessary if you want to bring web traffic (read: potential customers) to your website without the use of advertisements.
This may sound like the type of activity that can be completed in one sitting, but in reality, this is a component of your marketing that will require ongoing monitoring and modification.
Investing in SEO for your company is a smart move because it helps ensure that your website is working as well as it possibly can. In order to keep it in tip-top shape, continual analysis, and adjustment are required. You might, for instance, find that one of your web pages is not functioning as well as the others on your website when compared to its peers. Instead of just letting that page sit there on your website, investing in ongoing SEO services will help you brainstorm ways to increase engagement on that page as well.
The quick answer is NO! Especially if you don’t make efforts to improve your SEO on a consistent basis.
Consider it to be similar to going to the gym: if you go regularly for a year, you will noticeably improve your physical condition. After that, you completely give up exercising. You will most likely experience a gradual loss of the muscle mass that you have worked so hard to build as well as a return of the weight that you have worked so hard to shed.
The same holds true for SEO. You will notice results so long as you continue to put the necessary amount of effort into it. But as soon as you stop working on it, your ranks will begin to decline gradually.
Professionals who specialize in SEO can be of great assistance to your company in this regard. They are able to perform a range of SEO operations, as well as look at your data to evaluate what is bringing traffic and conversions, as well as what may bring more traffic and conversions in the future.
There are two primary drivers that keep search engine optimization (SEO) as a continuous marketing activity:
01. The Marketplace Evolves:
The market is not something that stays the same throughout time. Your adversaries are consistently experimenting with new strategies. If you build your SEO around keywords at the time of development and don’t examine it for years (or ever), you may find that your competitors eventually outrank you in search results. You can stay one step ahead of the competition by keeping a careful check on your analytics, which will provide you with the information you need to make the appropriate adjustments.
02. Search Engine Algorithms Change:
Anyone who has even the most casual experience with search engines like Google is aware that companies like Google are constantly looking for ways to improve the experience they provide to their users. The publication Search Engine Journal claims that Google makes between 500 and 600 algorithmic adjustments each year.
The majority of these adjustments are quite insignificant, but some of them might drastically affect search results. Because of this, any SEO job that was once successful may not be following a change to the algorithm because the algorithm is constantly being updated. It is essential to maintain a close check on any shifts in the performance of the results in order to keep your website moving on the right path.